Brandwich provides effective in-store activation for results-driven brands which acknowledge shopper marketing as vital to a comprehensive and integrated strategy. The Brandwich platforms engage consumers in a unique way when they are in "shopper mode."
Over 70% of shopper decisions are made in store.* Brandwich in-store activations offers brands the opportunity to engage consumers when they are in "shopper" mode. Using our in-store 1st Degree
Touch Points, this advertising reaches the consumer before the Point of Purchase, at the moment when he or she is deciding what item(s) will accompany them home.
* OgilvyAction SDMIS Study
As brands and agencies refine their concepts of the path-to-purchase within the evolving discipline of shopper marketing, solution providers must evolve at a faster pace to supply innovative and effective ways to engage consumers. Whether driving sales or raising brand awareness, in-store activation is essential to a comprehensive approach to engaging consumers.